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In Australia, red soil is everywhere. It is the key element of Aboriginal culture and is used in many of the country’s arts.
Aboriginal art features the key colours; white, black and red, which are the three colours of OZIconcept and are found both in the logo and on the trailer itself.
These three colours seemed to be the obvious choice for Philippe Ducheix, the founder of OZIconcept, having lived in Australia for 10 years.
The original design coming from Australia, Philippe wanted to make a choice of colours in reference to his country of heart.
